SHILLSCORE / BRAND SYSTEM 01

Built for the record.

A folded receipt. An inspectable record. A reputation that has to earn its score.

Download the brand kit ↓Explore the launch assets ↗
ShillScore brand board: receipt logo, Receipts over reputation tagline, and ink, signal, paper and loss colors

01 / The receipt mark

The folded corner, ledger lines and torn edge connect the identity to evidence. The mark represents the product; it does not certify that a call or person is independently verified.

ShillScore logo and tagline on a dark background
Dark wordmark · SVG ↓Full lockup · SVG ↓Receipt mark · SVG ↓
ShillScore dark logo and tagline on paper
Light wordmark · SVG ↓Monochrome · SVG ↓Profile picture · PNG ↓

SVG wordmarks use outlined lettering, so exports do not depend on installed fonts. Leave at least one ledger-line width around the mark. Use the mark at 24 px or larger; use the app icon for smaller placements. Keep the fold, proportions and contrast intact.

02 / Signal and paper

Ink

#0C0F11

Dark identity surfaces.

Signal

#D6FA72

Scores, focus and primary actions.

Paper

#F5F2E9

Text and receipt panels.

Loss

#FF8787

Negative returns on dark surfaces.

The bright website uses a #F7F8F2 canvas, white panels, #17291F ink and #286C3D green. Lavender #E3DCFF and peach #FFD9C8 complement the lime accent. Loss text uses #BD443D on light surfaces.

03 / Type that carries the evidence

SPACE GROTESK / DISPLAY

The calls speak
for themselves.

Headlines and score numerals. Medium and bold weights; tight, readable spacing.

DM SANS / BODY

Every score starts with a record you can inspect.

Labels, navigation and longer explanations. Keep sources, sample sizes and measurement windows easy to read.

Fonts are self-hosted. Source links and SIL Open Font License copies are included in the kit.

04 / Made to travel

Ready-to-use profile art and an X banner, plus a development announcement and an editable ranking layout. These files have not been posted to social media.

ShillScore X banner with receipt logo and Receipts over reputation headline
X banner · 1500 × 500 ↓Avatar · 1024 × 1024 ↓
Development announcement: Big following. Show the record. Original post, fixed measurement window, wins and losses, visible sources.
Announcement · 1080 × 1080 ↓
Weekly ranking template with empty KOL, score, win-rate and call-count placeholders
Ranking layout · 1600 × 900 ↓Editable ranking · SVG ↓

Fill placeholders using reviewed records before publication. Keep the date, source, measurement window and coverage note visible. Downloaded profile scorecards use this identity and retain their demo/reviewed sample labels.

Inspect a demo scorecard ↗

The profile scorecard

An actual export from the fictional demo. Real profile exports retain the curator-reviewed sample label and coverage limits.

Branded demo scorecard for the fictional Onchain Atlas profile, showing score, win rate and average seven-day return

05 / Sharp. Evidence-led. Fair.

SAY IT WITH A RECEIPT

“Big following. Show the record.”

Describe measured outcomes and link the evidence. State the sample size, timeframe and coverage. Give corrections the same visibility as the original claim.

LET THE RECORD DO THE TALKING

“23% win rate across 30 recorded calls.”

This is an example of phrasing, not a real KOL result. Avoid personal insults, unsupported fraud claims, guarantees, and language that presents incomplete records as a complete history.

Primary tagline: Receipts over reputation. Short bio: “Crypto influencer calls, measured. Inspect the record behind the reputation. Building in public.” $SHILL remains on the roadmap; branding does not imply a token launch or premium access.